Margo Sultenfuss · Product & Systems Designer

/ ABOUT

Product & Systems Designer. I notice the system that's missing and go build it.

For eleven years I've designed B2B products top to bottom, from the logic and systems that decide how a product works to the interface people use to work it. AI has broadened the scope of this work and, honestly, made it more fun.

Previously at HubSpot, Vendr, The Wanderlust Group, Agent.ai.

Off hours: planting dahlias in my little garden, online estate sales, and vampire novels.

Experience: 11+ years in product design
Education: MS Strategic Design & Management, Parsons
Focus: AI-native systems, 0 - 1 product
Tools: Figma, Claude Code, Cursor, GitHub, Lovable

/ CASE STUDIES

Generative UI Content SchemaAgent.ai

One content system governing what 24 live agents show, how they mark uncertainty, and how they handle thin data.

Systems Design0-to-1

Agent BuilderAgent.ai

A low-to-no-code agent builder that took 18,000+ builders from idea to a live, running agent.

Interaction Design1-to-Scaled

Marina MapThe Wanderlust Group

18% upgrades against a 10% goal; map delivery cut from 22 days to 5 across 208 marinas.

GrowthInteraction Design0-to-1

Scaling Systems, Marina MapThe Wanderlust Group

Rolling out and scaling the Marina Map feature: the operational system behind delivery.

Systems Design1-to-Scaled

/ TIMELINE

2026–PRESENT

DatabébéFounder

Live B2C data-sync product, designed and built solo, full stack.

2024–PRESENT

Margo Louise LLCPrincipal

End-to-end product and service design for early-stage SaaS. Build the shared standards governing how a team's AI outputs behave.

2025–2026

Agent.aiLead Product Designer, Agentic AI

Designed the product experience across a B2B agentic AI platform shipping 25+ agent types to sales, marketing, and ops teams. Led onboarding strategy, activation research, and platform-level context architecture.

2022–2023

The Wanderlust GroupProduct Design Manager

Led design on Marina Map, which drove 18% upgrades against a 10% goal and cut map delivery from 22 days to 5, a 77% reduction.

2020–2022

VendrLead Product Designer

First designer at a B2B procurement platform. Built the design practice from zero during a $60M raise.

2015–2018

HubSpotProduct Designer

Core product design across the Developer, CRM, Social, and Import teams.